Few figures in American sports ever reinvented themselves as completely — or as successfully — as John Madden.
After a Hall of Fame coaching career with the Oakland Raiders that included a Super Bowl championship and one of the highest winning percentages in NFL history, Madden walked away from the sideline at just 42. What followed became an even larger legacy: groundbreaking television work, a transformative role in the rise of Fox Sports, an enduring video-game franchise, ubiquitous advertising campaigns, and a place in American popular culture that extended far beyond football.
Sportswriter and author Scott Howard-Cooper joins us to discuss his new book, "BAM!: John Madden, the NFL Explosion, and the Video Game That Changed Sports," an exploration of Madden’s remarkable second act and the many ways he helped expand football’s reach.
Howard-Cooper recounts Madden’s reluctant entry into broadcasting, the natural teaching ability that made him uniquely effective on television, his partnership with Pat Summerall, and the enormous credibility he brought to Fox when the upstart network stunned the sports world by acquiring NFL rights. He also traces Madden’s unlikely relationship with Electronic Arts and the development of a video game that introduced generations of younger fans to football strategy — and often to Madden himself.
The conversation also explores a less-publicized side of Madden: the profound impact of Darryl Stingley’s devastating 1978 injury, Madden’s lifelong concern for player safety, and his willingness to challenge the NFL on issues ranging from youth tackle football to Thursday-night games.
It’s a look at how a football coach became a broadcaster, businessman, teacher, pop-culture icon — and one of the most universally beloved figures the NFL has ever produced.